“Comparing Budget Gyms in the UK to EMS Studios Now: A Look at Market Trends in the UK and Germany”
Feel Electric is at the forefront of the fitness revolution, focusing on the key pillars of our business; EMS Training, Nutrition, and Measuring results through full body composition analysis we stand leagues above other EMS studios with our holistic approach to member wellbeing. With EMS studios set to explode in the UK, it’s essential to understand the parallels between the early days of budget gyms in the UK and EMS studios now, compared to the world-leading German market at their respective times.
Germany’s Rapid Growth in EMS Studios
To contextualise why Feel Electric and EMS training as an industry as a whole has such incredible upward potential in the UK, it is important to review a similar market and the trends that can be extrapolated from it. Germany has seen a remarkable growth in EMS studios, with around 200 new studios opening each year and maintaining an impressive 70% annual growth rate for a whole decade. This trend showcases the increasing popularity and effectiveness of EMS training in a market extraordinarily similar demographically to the UK.
EMS Studios Landscape in the UK
Currently, there are less than 30 EMS studios in the UK, compared to the bustling German Market that has been in place for the past decade, the UK’s EMS market is still in it’s infancy, highlighting a significant growth potential in the EMS industry. Feel Electric is uniquely placed to be leading the way in the sector already, with a 70% annual membership growth rate, making it an exciting time to be a part of this growing industry.
Entry Point and Returns on Investment
Feel Electric and our TurnKey Franchise Opportunity offers the lowest entry point for capital in the UK EMS market and achieves cash breakeven in just 3 months, providing an industry-leading return on investment for studio owners. Feel Electric’s TurnKey Solution itself is bolstered with exceptional operational support from a management team of experts. This provides both a reliable and lucrative opportunity for new and existing entrepreneurs looking to invest in the fitness sector.
Current State of EMS Training in the UK
EMS in the UK is currently at a similar developmental stage as budget gyms were in 2010. Budget gyms exploded in popularity in the years following, indicating a significant growth phase ahead for this similar but unique industry. There is now a prime opportunity for individuals and investors to get involved in this promising fitness trend.
Feel Electric offers a TurnKey solution to franchising that provides the quickest and easiest way to join the EMS revolution. With features including full demographic and property procurement support as well as marketing, lead generation and human resources assistance, Feel Electric is here to help you help members focus on their health goals and results and benefit your own business entrepreneurship.
